Brand management is the career track you hear about most often. It is the key function in the consumer products industry. Brand managers are often likened to big business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture. It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service. And convert the product into a brand is there goal.
Brand managers are also responsible for guiding the market research team by setting the agenda and criteria and also selecting the stimuli, such as product-benefit statement, pictures, product samples, and video clips. Once the research is complete it is the brand manager's job to analyze the data that's been collected then develop a marketing strategy.
This marketing strategy may call for a new ad campaign, development of new products, or drawing out a new vision for the brand. It is also then the brand manager's job to ensure that other functions such as promotions, market research, research and development, and manufacturing are orchestrated to implement the strategy that they have developed. They also do the Sales analysis & forecasting of future sales. Give the marketing inputs to the sales person during training programmes and also handles sales Promotion Meetings.
Is the Brand Management Career Track for You?
Careers in product and brand management tend to attract high potential, well motivated individuals who can accept broad responsibilities easily and with little supervision, communicate well with other people, are willing to do some traveling, and thrive on constant change. Starting salaries are good, with career and compensation advancement based on achievement.
Educational Eligibility requirement for You?
As we understand the roles and responsibility of a Brand managers, so are there eligibility requirements are very high.
Graduation: Any graduates mainly (B.pharm, Bsc, BE, MBBS) are more preferred.
Post Graduation: MBA / PGDBA (Marketing), MBA (Pharma), MBA (Biotech)
Experience: Minimum 6 to 1 yr in Sales of consumer Product.
Positions available in Brand Management:
Brand Executive / Product Executive (Entry Level)
Brand Manager / Product Manager
Group Product Manager
Senior Group Product Manager
Marketing Head
